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10 CEO Dengan Media Sosial Terbaik, Mark Zuckerberg tidak termasuk!

Sumber Gambar: Vox.com

Dewasa ini terhubung dengan media sosial dapat memberikan keuntungan, terutama jika kamu menjalankan sebuah perusahan bernilai jutaan dolar.

Firma penasihat bisnis global, Brunswick Group, mengadakan sebuah penelitian untuk menentukan 100 CEO teratas berdasarkan kehadiran digital dan faktor lain seperti aktivitas, apakah mereka terverifikasi, dan penggunaan empat platform media sosial utama: Twitter, Facebook, Instagram dan LinkedIn.

Survei Connected Leadership, yang melacak kehadiran media sosial dari 790 pemimpin bisnis, menunjukkan hanya 48% CEO dari firma indeks pasar saham, S&P 500 dan FTSE 350; dan indeks perusahan yang terdaftar terutama di Pasar Saham London, memiliki akun media sosial.

Meskipun demikian, staf mengatakan mereka lebih menyukai bekerja untuk CEO yang memiliki kehadiran media sosial, dengan rasio dua berbanding satu. LinkedIn adalah platform paling populer untuk para CEO, dengan 44% dari mereka yang mempertahankan kehadiran dalam situs tersebut.

“Kepemimpinan telah terdefinisikan ulang secara fundamental,” kata Craig Mullaney, mitra dari Brunswick Group. “Pemimpin modern perlu mempengaruhi, menginspirasi dan menginformasikan orang-orang melalui komunikasi digital yang tertuju langsung, memikat dan autentik.”

CEO Walmart Doug McMillon, yang menjalankan rantai hypermarket dan pusat perbelanjaan diskon, meraih posisi teratas untuk konten foto dan video yang sering dipublikasikan, yang mana menunjukkan kehidupan profesional dan pribadinya.

Dia juga terverifikasi dalam semua empat platform media sosial.

Meskipun menjadi raksasa media sosial, CEO Facebook Mark Zuckerberg hanya merain skor 670 dalam indeks, memberinya peringkat ke-51 dari 100 teratas, sementara CEO Twitter Jack Dorsey berada di peringkat ke-69.

Simak 10 CEO terhubung teratas.

  1. Ed Bastian, CEO Delta Air Lines, perusahaan penerbangan AS.
  • Platform: LinkedIn
  • Skor: 780.1
  1. Lynn Good, CEO Duke Energy, perusahaan tenaga listrik.
  • Platform: LinkedIn
  • Skor: 780.2
  1. Mary Barra, CEO General Motors, manufaktur kendaraan AS.
  • Platform: Twitter, LinkedI
  • Skor: 780.3
  1. Ben van Beurden, CEO Royal Dutch Shell, perusahaan minyak dan gas Inggirs-Belanda.
  • Platform: Twitter, LinkedIn
  • Skor: 788
  1. Hans Vestberg, CEO Verizon Communications, konglomerat telekomunikasi AS.
  • Platform: Twitter, LinkedIn, Instagram
  • Skor: 788.7
  1. Dan Schulman, CEO PayPal, perusahaan AS yang menjalankan sistem pembayaran online di seluruh dunia.
  • Platform: Facebook, Twitter, LinkedIn
  • Skor: 795.3
  1. Adena Friedman, CEO Nasdaq, sebuah bursa efek AS.
  • Platform: Facebook, Twitter, Instagram, LinkedIn
  • Skor: 799
  1. Ramon Laguarta, CEO PepsiCo, perusahaan makanan, camilan, dan minuman AS.
  • Platform: Facebook, Twitter, LinkedIn
  • Skor: 802
  1. Brent Saunders, CEO Allergan, sebuah perusahaan farmasi.
  • Platform: Twitter, LinkedIn, Instagram
  • Skor: 815.3
  1. Doug McMillon, CEO Walmart, rantai hypermarket dan pusat perbelanjaan diskon AS.
  • Platform: Facebook, LinkedIn, Instagram
  • Skor: 828.7

 

Diterjemahkan dari Business Insider, diterbitkan 12:00pm 16 Juni 2019.

 

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